Price Theory

Startup

Price Theory is a NY-based startup that uses value-based pricing to help other companies create custom quotes.

Technologies

Business Challenge

Build a MVP to onboard their first B2B sales team, and validate their assumptions and value proposition.

What we did

A fully functional interface that supports the approach set by the Price Theory team and a refined business logic.

A simple-use solution that integrates into sales teams’ day-to-day processes.

Data Architecture: A robust system to translate complex data and algorithms into an easy-to-use interface for managing information effortlessly.

How we did it

Data architecture

We created a solid data architecture that would allow Price Theory to translate multiple data points into a clear interface.

Efficient and fluid delivery process

Developers and QA engineers worked hand in hand to continuously handle errors and debug the app until the post MVP phase achieving an efficient and fluid delivery process.

Key features Delivered

Easy steps to calculate pricing: Numbers and equations can be frustrating, which is why we divided Price Theory’s secret algorithm formula in a multi-step form that users can easily fill.

Generate, save and share offers: Teams can create offers using the company’s customised parameters. They can save and compare them, print them and share them with clients and colleagues.

Super handy management tools: Support tools and visibility on potential issues to help their clients with their onboarding phase, and following up with their usage of the platform.

What was the result?

Andy Rooks

Co-founder at Price Theory

"Polar Stork is not just invested in the success of the project, but the success of our business as a whole. In addition to execution, I trust them to help prioritize and make strategic technical decisions for my business. My business would not be what it is today without them."