Edafe Okporo

Political Presence

Edafe Okporo, an independent leader with years of experience building community-oriented solutions, is running for New York city council to represent District 7 in 2025 elections.

Technologies

The Challenge

Edafe’s campaign needed a website and personal brand refinement to deliver his message to New Yorkers from Upper West Side, Morningside, West Harlem Hamilton Heights & Washington Heights.

What we did

  • A clear and easy to access website
    So that District 7 residents can learn more about Edafe’s platform and bio.

  • A direct link to his donation page
    so people can support Edafe’s mission and campaign.

  • SEO friendly
    and curated content powered by Google’s schema so the website can be found easily by search engines.

How we did it

Overcoming the design constraints of Squarespace

The original site was built in Squarespace by Edafe’s staff with the objective that the information could be updated easily. Nevertheless, Squarespace being a do-it-yourself platform, it presented serious limitations to improve navigation and components customization in a professional way. Our team took the challenge and gathered designers and developers to make this customization possible.

Potential competitors research

We conducted a research of Edafe Okporo's main competitors to determine the information structure and best practices applied to political marketing on their website.

Content structure

The content of the page was restructured to give relevance to the campaign message and provide the user with relevant information about each section of the Edafe Okporo platform.

Google’s schema for best SEO practices

With the help of the development team, some of the challenges of Squarespace were solved, so all the content became SEO friendly to meet the standards of search and web positioning.

Key features Delivered

  • Direct link to Donation page
    We integrated a direct CTA to his donation page so that users could collaborate quickly with the campaign.

  • Accordion information feature
    To facilitate user navigation and avoid large paragraphs of text we incorporated accordions making the information expandable and minimizing scrolling.

  • Blog section for news
    We organized the news section in blocks, similar to the use of blogs to show the latest news about the Edafe campaign.

What was the result?

Edafe Okporo

New York City Council Candidate
Polar Stork has transformed our website! Christian and his brilliant team truly listened to our needs and created an accessible, user-friendly platform for our visitors. I’m proud to have their support in bringing our mission-driven campaign vision to life.